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Wild About Life Campaign - Kenya Wildlife Trust

Wild About Life Campaign

To celebrate this year’s Wild Wildlife Day in a special way, we partnered with Kenya Wildlife Conservancies Association (KWCA), Uvumbuzi Africa and Light Art Club to run a competition campaign dubbed “Wild About Life”.

The campaign targeted youths in Kenya within the age bracket of 18 – 35 years and was aimed at getting them to participate in discussions on the importance of conservation. To enter the competition, participants used social media (Facebook, Twitter, and Instagram) to share their experiences with nature and why they thought they should win.

Three winners would be selected with each getting a 2 nights trip for 2 to high-end camps within conservancies in Mara, Amboseli, and Laikipia.

To kickstart the conversation, we hosted 50 youths for a fun-filled day of game drive in the Nairobi National Park and later a walk and picnic conversation on conservation in Naretunoi Conservancy next to the park on 1st March 2020. The youth got an opportunity to learn more about conservation with KWCA’s CEO Dickson Kaelo giving important insights into what conservancies are and how they operate. It was a first time experience for a majority of them who had not been to Nairobi National Park before.