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Kenya Wildlife Conservancies Association:

Conservation Communication Forum

KWT supported an initiative by the Kenya Wildlife Conservancies Association
(KWCA) to establish a Conservation Communication Forum. In 2018, KWCA
commissioned a rapid media and social media assessment on wildlife
conservation issues in Kenya. The rapid media assessment was to ascertain how

wildlife conservation issues are covered to inform communication practitioners
in conservation how to improve and harmonize their communication messages.
The forum which was launched in March 2019 brought together communication
practitioners working for conservation organizations in Kenya. The goal of the

forum was to provide a platform allowing communication practitioners to create
synergized and coordinated messaging on conservation. During the launch,
the participants discussed the dynamics of conservation communication and
developed a cohesive messaging plan for Kenya’s conservation sector. The

communication practitioners agreed to work together to produce more people-
oriented stories on conservation that are packaged for the different target
audiences.

KENYA WILDLIFE TRUST ANNUAL REPORT 2019 21