Page 5 - KWT-2019-Annual-Report_Web-Version

Kenya, and the rest of Africa, is already going down this path, as its economy
starts to falter, especially with the complete and sudden collapse of its tourism
industry. The Tourism Industry in Kenya accounts for a full 10% of GDP, as well
as employing 10% of the country’s workforce. Well over 1 million breadwinners
and their families are reliant on tourism for a living. There is no social security
or other government safety net for those out of work. We, in KWT, have made it
our goal to work with communities in the Greater Mara Ecosystem to conserve
their most iconic animal, the lion, of which there are close to 500 adults and
almost as many cubs and youngsters under one year. If the Greater Mara loses
its lions (and other predators) to poaching, poisoning and snares, the community
conservancies and the Maasai Mara National Reserve itself, will find it very
difficult to pick itself up and attract tourists in the same numbers as it did Pre-
Covid 19.
Our goal is to raise $ 100,000 to make the Mara Predator Conservation
Programme fully effective in 2020/2021 to save the Lions of the Greater Mara.

Will You Help, Please? If you love Kenya, you must love the Maasai Mara. If
you love the Maasai Mara, you must love its sensational lions. Please help us to
work with and enhance the efforts all the Mara stakeholders to save the Lions
of the Greater Mara during this time of Covid-19 pandemic. Only KWT’s Mara
Predator Conservation Programme has the knowledge of the entire Greater
Mara lion population AND the trust of the communities living in the Greater
Mara, to lead and co-ordinate a successful all-out effort to conserve these
magnificent lions.

With best wishes to you all in these troubled times,

Allan E. Earnshaw, Chairman.

KENYA WILDLIFE TRUST ANNUAL REPORT 2019 5